Europe’s Water Market Goes Digital to Prove Real Savings

European utilities turn to digital platforms and analytics to track leaks, show progress, and shift toward outcome-focused water management

17 Nov 2025

Europe’s water industry is moving into a new phase as utilities shift from detecting leaks to proving measurable improvements across their networks, using digital platforms to support long-term performance and accountability.

The change reflects growing pressure from policymakers, regulators and industry programmes to show clear outcomes and greater data transparency in water management. Rather than relying on isolated inspections, utilities are investing in connected systems that combine sensors, smart meters and analytics to monitor water flows continuously and document progress over time.

This has helped reshape the market, placing greater value on verified results than on one-off projects. Digital monitoring is increasingly used not only to find leaks, but also to link detection with maintenance planning, reporting and operational decisions.

Technology partnerships are playing a central role. Xylem’s collaboration with the Spanish software company Idrica has produced Xylem Vue, an analytics platform that integrates network data, modelling and operational insights. While not designed as a universal solution, the platform is widely used by utilities seeking to connect field data with strategic planning and performance reporting. Industry analysts see such systems as part of a broader shift towards integrated digital services delivered over long-term contracts.

Projects across Europe show how these tools are being applied. In the Netherlands, Brabant Water has combined smart meter data with digital network models to identify problems earlier and limit disruption. In the UK, utilities including Yorkshire Water are using advanced monitoring and analytics to prioritise leakage repairs and demonstrate progress against internal targets. The emphasis is increasingly on prevention rather than response.

Competition among suppliers is also evolving. Many now offer subscription-based software and service models that bundle hardware with ongoing data support. This favours companies able to deliver clear, auditable savings, but it also raises challenges, including the integration of legacy systems, data security concerns and the need for staff training.

The outlook for digital water management remains strong. Climate stress, ageing infrastructure and rising public scrutiny are reinforcing the need for more efficient use of water. As digital platforms mature and more projects deliver evidence of savings, Europe’s water sector is shifting its focus from finding faults to protecting a scarce resource through measurable and lasting improvements.